Fresh Brew Marketing is offering a great opportunity for a Dorset or Somerset-based student to get to know the world of marketing. If you’re looking to understand more about the Marketing world – and sink your teeth into some real-life experience, Fresh Brew Marketing offers work experience to those who are keen to learn.
The work experience placement is available to suit your diary – and will aim to equip you with the following:
This is an unpaid position and will be based in Beaminster, Dorset.
If you’re someone who is keen to learn, is interested in a career in Marketing – willing to learn – then you’re perfect. We’re looking for someone who is comfortable with creative writing, confident in trying new ideas and someone who is just keen to get DOING.
Get in touch with Katy via the contact page or email me on katy (at) freshbrewmarketing (dot) com.
I want you to think about something for a second. Hopefully, by now, your business has some sort of web presence. It may be a social media profile of some sorts – a business page, a personal profile that you use for your business etc, OR, it could be a website, or it may even be a listing on a local directory page. Whatever it is (and you’d better have one if you expect to be found – else you need to read THIS blog too….), think about it for a second.
Imagine you’re a prospective customer looking for exactly what you offer. Imagine that you don’t know anything about your business and you’ve heard about your services via someone else. You happen upon your business profile.
I imagine you’re pretty confident right now about the image that you’ve built up online. Great. So – here’s one more test. Think about your dream customer. Don’t limit yourself. You may only be a 1-man-band – but a 1-man-band can still provide a service to the biggest organisational in the world. So, for a second, think about that organisation. And imagine yourself meeting the CEO of that business for the first time. Imagine that he takes a look at your business online (in whichever way it is being represented). Would you feel proud for him to see what he sees. Would he still hire your services?
I touch on a little anecdote that I heard from one of my customers who shared one of their experiences with us. For the sake of anonymity – let’s just call our customer “Peter”. Peter was due to do some work for a customer. As usual, Peter did the usual homework – finding out what their potential customer does, where they are based, how they like to work, what their business vision is, what is important to them. Peter wanted to deliver successfully – so he ensured that he does what he always does, and researches. Peter notes a beautiful website, with all the best words and imagery – creating a view of his potential customer which excites the potential in a long-term working relationship. Off he trundles.
Peter arrives on site – only to be met by a chap in a vest shirt and jogging trousers. At the end of a lead, he holds onto a very ferocious looking dog. The business address is not a luxurious office block, but rather a home in a run-down suburb. After confirming that Peter was at the correct location, he is invited in to the ‘office’ – currently being run out of a garden shed.
It’s classic. It’s almost Hollywood.
Marketers are incredible people. We do some spectacular things. But there are just far too many who just create an impression that simply does not exist.
The true art of marketing is an accurate reflection of integrity, added value and most of all – a genuine reflection on the things that are important to you, as a customer.
If any of the questions I asked above made you feel slightly uncomfortable – then talk to Fresh Brew Marketing today. Let’s get you back on track.
How long have you been on the internet? Just think about it for a second.
Think about the very first email address you created. Did you use Netscape Navigator? Did you visit AskJeeves?
Move on from there for moment. The moment you had your first internet chat. Did you use MSN? Yahoo? Remember that dreary grey window with your first excitement of what we call emoticons today?
Don’t laugh. Stick with me here.
Move on from that. The first profile you created. MySpace? Facebook? Then you started to use Skype. You bought your first item online. You then signed up to internet banking – and today, you can’t actually remember the last time you physically stepped foot in your bank?
We do everything online. We buy, we sell, we share, we talk, we commit, we break up, we learn, we offend, we fall in love. All of this contributes to our digital footprints.
So, let’s break it down a little. If you have at least 1 of these, then you have a digital footprint. If you have most of these, then your digital footprint is, I’m afraid to say, huge.
And every now and then, sometimes more often then we like to admit, we hear of internet security issues, or profile impersonation. In fact, an entire reality tv series developed on the basis of profile impersonation. That’s how real things have become.
So. What happens when you get yourself into a situation and you need to become forgotten? And Quickly?
Just how easy is it to become obscure. To delete your digital footprint. To become incognito for a while.
Not that easy.
We recently received a request for something that was quite different from what we usually do. Where we’ve been asked so often to create, broadcast, amplify a digital footprint, this particular request was 100% contradictory to that. We were asked to help someone escape.
And we did. With effort. But we did.
Over the course of the next few blogs, we’re going to share some security tips to help you safeguard your digital footprint.
But right now, why not change your passwords? It’s about time.
In a follow up blog post – we’re still talking about the Art of Catalogue shopping and advertising.
In a previous post – I wrote about how I probably would not have purchased the item I had, if I’d seen the catalogue before my purchase. It catered to a very specific group of people (read: age).
This blog is slightly different.
This blog will expose the driving impulsion when getting your retail marketing absolutely spot-on.
I’m a fan of the Joe Browns clothing range. It’s casual and country, but still slightly edgy enough to carry off without the fear of bumping into someone else wearing exactly the same thing.
But what happened to me this week was something that has never happened before.
Because of online purchasing, I have, as many others, become the recipient of copious amount of printed advertising material in the forms of catalogues, catalogues of catalogues, special offer flyers and reminders of end of season madness. That’s retail. That’s why we, as a nation, spent £32.5 billion annually on clothes and shoes in 2011. (Check out more shocking retail stats from 2011 here). That’s why retail marketing is big business.
I digress.
I received my usual Joe Browns catalogue in through the front door this week. It lay on the counter, next to the recycling bin (as, admittedly, most of these do) and while stir-frying some water chestnuts, I decided to pick it up and have a page through. I stopped myself on page 7.
As if compelled by some supernatural power, I turned the stove off. Walked over to my computer. And purchased. The Entire Outfit. Not because I couldn’t stop myself. Not because it was what I always did. Nope. Something far more simpler than that.
I did that because:
a) They “knew” my style
b). They didn’t try to exclude me with fancy words
c). They didn’t try to include me with fancy words either.
They simply knew my style.
Yes, you may say that there’s a willing participant within me that first took the step to purchase from that brand in the first place – but it goes much further than that.
I’ve always been a person who shops around – I like to wear the unusual – and that means that you have to find it. But what Joe Browns and Simply Be does is to remind you of the style you first loved, remind you of the offers they have, make it perfectly attainable – so that it’s easy to simply go online, find the product code, add to your basket, plug in a great offer code, and pay.
And that’s why the catalogue is anything but dead.
Well played, Joe Browns. Well played.
I’m an online girl. You’ve probably noticed that about me.
But within the past week, I’ve been caught out twice by Operation Catalogue. And, ashamedly, I do admit that my admiration for what was presented, translated into a compulsivity to own.
Introduction…. the catalogue.
Having worked predominantly in the online world for so many years, with print advertising playing a marginal part of the greater marketing mix, one would often fall victim to conversations where the general overtone is around Print Being Dead. “But NOBODY buys from catalogues anymore. That’s so… .my mom!”
I have to pause there, for a second, sir.
The Art of the Catalogue is not dead. It’s just positioned.
I was most intrigued recently when I purchased an italian drape-dress (or so they describe it. It is lovely, really – in fact, so lovely, that I purchased the same, in black) – and to my surprise, while munching on some grapes, I was paging through the catalogue that came with the delivered parcel. The rest of the clothing in the catalogue were pretty straight-forward. Not something that I would instinctively HAVE to have. But what did catch my eye was the final page.
And ironically enough, it wasn’t the imagery. It was the words.
It read:
Us girls have a desire to constantly buy new clothes because we somehow never have anything to wear…
WE GOT YOU BAE!
Don’t stress, relax, just get browsing and let your worries slip away, bejealous.com are so bang up to date on the latest trends just for you! (etc etc)
Now. I pride myself in being pretty current. Perhaps a little street… Being in Marketing you have to be adaptable. You work with varying audiences, ages, genders, cultures.
But this was something I hadn’t had the privilege of witnessing before.
Yes – it probably wasn’t for me, and yes, it probably wasn’t entirely my gig, but the attempt to group me into a collective noun of young, beautiful, trendy women, was somewhat gratifying – regardless of whether I’d fit their Bangin’ Bardot collection.
However, had I seen this catalogue pre-purchase, I probably would have carried on browsing and not given my Italian Drape a second glance. Now that I have seen it – I’m mildly satisfied that although I’m anything but a bae, I’m honoured to be able to subscribe to that collective noun.