Community Management

Katy is a Community Manager by nature. She loves Social. She loves Community. Having extensive experience running communities of over 65,000 businesses from all over the world, Katy is not shy to get stuck in and make a difference.

What is Community Management?

Being an effective Community Manager is ultimately being the host at a cocktail party. You invite people to attend, you are there to meet them, you show them where the food is, where the bar is, where the loos are – you encourage those who are on their own to meet and chat to others, and you encourage those who are talking a little too much, to give others a chance. And then, that one visitor who has had one too many brandies, that you politely show the door to. You create events and activities that engage people, you create the mood, you give them things to do – and then you step back and let them get on with it.

A community manager is responsible for advocating the brand on social, and other, networks. They create their own social persona and actively go out within the online community to connect with potential customers and advocate the brand.

Community Management is all about:

  • Developing compelling content that is meaningful and insightful and encourages engagement
  • Creating events (offline or online) which drive interaction and chatter
  • Moderating groups, discussions and forums
  • Member acquisition and membership development (whether it’s through paid subscriptions or not)

If you’ve got a community that you’d like to develop, why not get in touch with Katy.