Category Archive:Fresh Brew Blog

ByKaty Roberts

A snapshot of Fresh Brew Marketing Content

Client Description Content Type Example
SouthAfrican.com
An online and printed newspaper for global expat South Africans featuring news articles, humorous stories, recipes, advertising and other newsworthy articles relevant to South Africans around the world. Published and printed within the UK and other major cities around the world.
Personal experience as a South African living abroad. Articles included anything from stories to recipes, travel tips to anecdotes. Click Here
Beaminster Community
Beaminster.net was a Community website started by Katy Roberts and fellow Beaminster-residents and aimed to promote the town, its businesses, its activities and the beautiful Dorset countryside as a destination town to visit. It played host to blogs, events, gardening tips for the areas, and became the number one search result for anyone searching for the town, or any of the neighbouring areas. After this was handed over to the local information office to continue running, sadly, they were unable to maintain the website and it was unpublished.
Content included restaurant reviews, news articles, advertorial articles, web-based content and more. Click Here
The South African Magazine
The South African Magazine was another online magazine dedicated to expat South Africans living around the world. Similar to the SouthAfrican.com, this publication also aimed to raise awareness of South African issues facing expats and aimed to create a global community and link back to South Africa.
Content included general news articles, recipes, anecdotes, personal experience blogs. Click Here
Eat Balanced Food Blog
I was invited to contribute towards the Eat Balanced food blog following my passion for cooking and experimenting with new flavours and combinations. This blog aimed to demonstrate seasonal food options for those who had a passion for healthy alternatives.
A personal twist on a family-favourite recipe Click Here
Talmix
Talmix is the Home of Independent Talent. A marketplace that matches the right independent consultant to the right organisation requiring assistance, Talmix, previously MBA&Company, makes it possible for independent consultants all over the world to find new work opportunities. My job was to develop a community content plan that touched on key industry topics including Change Management, Strategic Workforce Planning, the Future of Work and more.
Consultant Interviews, Prediction articles, Tips and Advice on developing a freelancer profile, general How To articles and more. Click Here
CFPro Ventures
CFPro Ventures is a business that bridges the gap between businesses who are looking to grow, and the investment community through providing the right business support and resource
All Web content, entire marketing and content strategy, business blog, press releases, marketing collateral,
white paper development and more
Click Here
ByKaty Roberts

Client review: Photography commission – A Dorset Farm

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You may recall a recent photography commission I was entrusted with, of an incredible Dorset farm. So you will also appreciate the joy at receiving the following email from my client.

Karen writes:

“Dearest Katy,

I need my own marketing consultant to put into words how amazing the photo book is!

It is as if you jumped into our brains and captured 17 years of visual memories.

18449486_1691010037623188_3129711075997271593_oYou have the wonderful gift of empathy and technical skill.

I love the way you have given equal importance to both the workings of the farm and to the beauty of the farm.

I really appreciate how you acted on my throw away remarks on what was important to us and captured them visually – the water butt, chalk path, the milk parlour…

Thank you.

Love 

Karen

When the canvas is as beautiful as that farm, capturing it is a mere press of a button. What a joy to be part of this incredible project. Thank you, Karen, for entrusting this into my care. I wish you and David all the very best.

ByKaty Roberts

“practical, business-minded and creative” – new review of Fresh Brew Marketing

Wonderfully blessed to have received a review from Rachel at Eco Film Productions recently. She writes:

“Katy at Fresh Brew Marketing took my business ideas and helped me turned them into reality.

She has the wonderful ability to ask the right questions, to put the right strategies in place, which will move the business in the right direction.

Katy’s wealth of experience in website management, marketing and social media not only helped with the launch of Eco Film Productions but, together with her finger-on-the-pulse knowledge, it provided us with the essential tools to move forward.

There is nothing Katy can’t turn her hand to. She is practical, business-minded and creative. I can’t wait to see where our journey takes us next.”

Thanks, Rachel! Pleasure was mine!  Time to grab another cup of tea together, I think!

ByKaty Roberts

What I’ve learnt since quitting my full-time job.

In April this year, it will be my official first birthday after saying goodbye to the corporate world and dedicating 100% of my time to Fresh Brew Marketing.

A daunting thought. And I couldn’t be happier.

I currently find myself sitting in a pub, at 09:59 on a drizzly Tuesday morning in the heart of London town – where outside suits and heels frantically make their way from one tube stop to the next, where taxis and busses, delivery trucks and bicycles create the soundtrack of this grey day. But as I sit in this somewhat dreary environment, my heart is filled with joy, gratitude and humility.  I’m doing ok. In fact, I’m doing wonderfully. Yes – I still don’t have the security of a monthly pay check – but then again, in today’s economical environment – who actually does? Yes – working independently does sometimes mean that there may be days when your biggest confident becomes your cocker spaniel. But, honestly? I wouldn’t have it any other way.

So, what have I learnt?

FEAR: Without the risk of uttering some cliche that ideally needs to be one some spiritual photograph of a flowing river, I’ve learnt that life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. (Thanks Ferris). I’ve also learnt that fear has been the single biggest chain preventing me to follow my goal.  Saying goodbye to a life routine that I’ve known for so many years, wasn’t a decision I took lightly. But when my English gentleman gave me a virtual flare gun and told me to use it when I needed to, I knew that the power to decide was absolutely in my hands – along with his support, the knowledge that I had something to offer, and a desire to do something completely new.

LONELINESS: I’ve learnt that an independent life, albeit wonderfully free, can be quite a lonely one. No longer do you have the daily faces that greet you from behind computer monitors, and the frustration of being pulled into endless meetings and discussions. Working independently means that now, you have to put in the effort to not become stagnant – but to actively seek out opportunities to build your network, spend time with like-minded people, and build on your client relationships, to a point where the independent, quiet hours become powerful result-producing times.

BUSINESS DEVELOPMENT: I’ve learnt that networks matter. Throughout my career, regardless of how frustratedly desperate I’ve been in full-time employment, I’ve always tried to maintain open and respectful communication with my employers. After all – while I was employed, it was because I chose to stay. If I was truly frustrated and angered by wrong decision, or didn’t agree with process, I would voice my opinion and try to influence change – but after all was said and done, it was my choice to stay. So – put up with it, or get out. And I stayed. I have always tried to leave employment on a constructive note – which proves itself in the fact that for every single employer that I’ve had the privilege to work for, I still hold dear the relationships I built up with my peers.  And as an independent worker – building your network, looking for your next project, finding your next business lead, is supported heavily by the network you have built up. And I am so incredibly thankful to those clients who have seen my potential and have allowed me to work alongside them to deliver results for them, as I started this new journey.

KEEPING ACTIVE: Working independently also often means long periods of static, head-down, grafting. In the early days, I’d move directly from my bed, to the office, with a cup of coffee, and it was when the postman delivered the post at 11:30 that I’d realise, I hadn’t looked up once, I was still in my pyjamas and I had simply gone into auto-pilot mode. That changed quickly. I’ve learnt that working independently is all about setting your own routine now. So – most mornings now, wake up is at 6:30 / 7:00, head off to the gym for a swim and then the day can start with a good breakfast.  The beauty of owning a dog is that throughout your day, you have the pleasure of nipping out for a quick, brisk walk – keeping her happy, and keeping your creative juices flowing.

GIVING MORE: What I’ve probably learnt most out of all of this is that through the beauty of a clearer mind, a more active routine, a proactive approach to learning and hearing more about the challenges that my clients face, I’ve developed an even bigger capacity to give more. So – where I have fixed myself, my clients benefit because they get someone who is more focussed, happy in the service that they offer, clearer-thought process and an excitement about every project that comes along. And that’s what it is all about, surely!

I’m not telling you to quit your job. In fact – I’m doing anything but.  In no ways would I have been ready to take the plunge as I did last year, years prior. What I’m saying is that if you are ready to become independent – and you’re weighing up the pros and cons of a much more flexible working environment – then, I hope that my ramblings have some relevance to you.

And in the spirit of a new way of working, if my ramblings hold any relevance to you – why not get in touch. Let’s meet for coffee or have a call. After all – you never know when the opportunity may come for us to work together.

Be happy!

 

ByKaty Roberts

What your online profile isn’t telling people

It would appear that the New Year has really meant A New You – and not in the diet-mad-gym-crazy-approach that falls subsequent to New Year festivities, fireworks and too much champagne, but rather, the increased demand for an online profile review and development into whatever 2017 holds.

Fresh Brew Marketing has been honoured to have been asked by several individuals to work with them on their personal online footprint and profile – and in particular, to review how they, as individuals, can be more effective as a brand representative.

This got me thinking.

Why the sudden demand for a better, all-improved profile?

We live in a largely social world. And I’m not referring to having a few friends over for coffee every now and then, but the Twitter, Facebook, LinkedIn, Snapchat worlds that occupy every second of every blimp of downtime. And we know that no longer are social trends and fads here, that they’re already yesterday’s news.  And with a world that has become instant and on-demand, so has the need to keep yourself constantly updated and relevant to the news happening around us.

We’ve all been there. Set up a profile years ago, on some website that we thought looked interesting, but failed to captivate us beyond our first login attempt. And for a large number of people that I’ve had the opportunity to work with, what they captured in their original profile creation, still stands today.

Yes, you may have added in another job prospect, or shared an article here and there on your LinkedIn profile, but when was the last time that you created a custom URL for your profile, created a Pulse article, shared a video of something you’re passionate about, reviewed the groups that you’re a member of? Probably never, right?

Can you actually remember which groups you belong to?

Your profile speaks for you long before you’ve uttered your first word. What people read about you gives them an idea of what it would be like to work with you or for you. They get a feel for the type of person you are, what you believe in, whether you’d be worth their investment of time.  So, set aside the bits and pieces that you’ve written about yourself – and think about the indirect stuff. I’m talking about the groups that are displayed on your profile. The causes you support. The influencers you follow. Your indirect activity by belonging to these groups, causes and influencers, also tells your audience more about you.  So, if you can’t remember what groups you actually belong to – then you probably have no idea what indirect message your profile is sending out.

If that’s the case, it’s time for a profile re-fresh.

If you’re looking for someone to help you through that, and interpret the way you portray yourself online, then give me a call, today.