Looking out of my London hotel room this week, I’m greeted by beautiful sunshine, blue skies, and a fan sitting on the windowsill, working overtime – but providing very little relief.
It’s a hot summer in the UK at the moment – and I love it. Coming from South Africa, the heat and sunshine is a welcome nod to outdoor living, al fresco lunches, chilled watermelon in the fridge and random, spontaneous walks on the beach. But (and there’s always a but), one thing is certain – many buildings in the UK are just not built for the heat. They’re built to keep us warm – because it’s usually chilly. And the amount of heat that most experience in the UK is minimal compared to the need for cosy, snug, insulated indoors.
But that’s not what this blog is about.
“We [our hotel, or us physically] are just not built for this heat”, says many, in an effort to excuse or cope in some way. And I realise that we are – we’re just not planning properly.
Or at least, we don’t have the tools we need to be able to cope. Give us a rainy day – and we have an assortment of wellies, coats and umbrellas, anti-wet dog coats and special little water-absorbing mats that we magically pull out from nowhere. We’re geared for that. Because we’re used to that.
So, how does business who is not used to something, overcome in times of challenge? Simple – they look at the tools they need.
The beauty of us as freelancers means that we have years of experience on our side – and we’re accessible.
I’ve worked with one client whose raison d’etre is to equip businesses with access to the best specialist consulting know-how. When organisations know they need help, but they have no idea how to access it – Talmix matches them to an independent consultant who has been vetted, has the experience, has the ability to step in, pick up and move on.
As a freelancer myself, we bring something that many others simply don’t: A flexibility and versatility to work according to your timeline, budget and need. It doesn’t matter if you’re not “built for that”, because we are.
Looking for help to become better? Let’s chat.
Whenever I meet with clients, I leave feeling invigorated, ignited, electrified. This morning, I left the comforts of the Dorset-surrounds and travelled to the the catchment area of the shadow cast by The Shard, to meet with the Marketing and Delivery teams at Talmix – the home of independent talent.
As marketers, we’re always thinking of where next to deliver for our clients – the next plan, the next campaign. But after meeting with the team, who I’ve now come to know well, I left feeling, that although this was a discussion about what next to deliver and how to amplify what we’re doing even more, I’d taken much more than I realised. Meeting with a team who is passionate (I know… I actually detest that overused word) about truly delivering a good customer experience, solving their clients’ problems and helping their community of over 27,000 independent consultants discover their next opportunity – I left feeling completely hopeful and expectant of the next wave of amazing things ahead.
And now, as I find myself on the train back to the countryside, and the view of the Shard gets smaller and smaller, I feel completely blessed in having the opportunity to dip in every now and then, align myself with my client’s expectations, keep check that I am fulfilling what they need me to fulfil – and allow myself to become completely excited and obsessed with the next phase of the project – as I did on Day 1.
Fresh Brew Marketing is offering a great opportunity for a Dorset or Somerset-based student to get to know the world of marketing. If you’re looking to understand more about the Marketing world – and sink your teeth into some real-life experience, Fresh Brew Marketing offers work experience to those who are keen to learn.
The work experience placement is available to suit your diary – and will aim to equip you with the following:
This is an unpaid position and will be based in Beaminster, Dorset.
If you’re someone who is keen to learn, is interested in a career in Marketing – willing to learn – then you’re perfect. We’re looking for someone who is comfortable with creative writing, confident in trying new ideas and someone who is just keen to get DOING.
Get in touch with Katy via the contact page or email me on katy (at) freshbrewmarketing (dot) com.