Quiet periods in business are the perfect opportunities to do a little bit of housework. So many of us have become far too used to getting slightly jittery when the phones stop ringing as much, or our in-boxes seem to be “empty”. Where we need to do the things we seldom have time for, we replace that with running faster, and harder to find the next business lead.
Sure – we can’t sit back and expect it to find us. However, these times, if managed correctly, are the perfect chances to start thinking of new campaigns, do a little clean-up and maybe even a clear-out. Get rid of the old bags, maybe look at new markets that have emerged under your nose without you even seeing it.
We all need to sometimes dust off the dusty shelves, do some admin work, and take a new look at something that you’ve become used to seeing every hour of every day.
We recently had a situation where, as the one project ended, and the next one was due to start, we sat in that roller coaster moment. You know the one. That moment where you travel skywards on the roller coaster and you go up, and you go up, and you go up some more… and at some stage, you see the end of the curve approaching, but you look up to the sky and wait for the drop… and in those split seconds before all consciousness is lost and your stomach sits in your throat, you feel expectant of what lies over the edge.
We took stock of our approaches, and our links. We looked at our website and we looked at other websites. And we made tweaks and changes and introduced new bits and bobs. We did all the things that “we simply don’t have a chance to get to”.
So, in these quieter moments, we encourage you to think about the following:
When was the last time you had a look through your Social Media network, and re-established some contact with some of them – perhaps inviting them for a cup of tea to chat about their business.
When was the last time you scrolled through your website and checked that all your images, articles, posts, pages, menus and links had the correct metatags
When was the last time you sent out a quick survey to some of your customers to see whether your service had improved / grown or gathered their thoughts on your brand and products
When was the last time you took the time to look at the services that worked, and those that didn’t and explored opportunities to grow the ones that needed some nudging?
We don’t always have the time – but next time there’s a slight lull, and you know the next busy wave is approaching, why not take that glorious gem that has presented itself to you – and make the little changes and enhancements, that could turn your business into the next best thing?
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