This subject has probably been blogged to death. So excuse me if I re-hash something you may have already heard before. Perhaps this time, someone who hasn’t quite caught the penny that dropped, will finally… just… get it.
Your aim: You want people to know about you.
Ok – so let’s start there. Chances are, you probably already have a website. (Let’s not talk about Facebook pages at the moment – although they may serve the same purpose as a website – they need to be treated in a somewhat different light).
So – you want people to come to your website, to learn about what you do. Because that’s where you tell them about yourself, your services, your products, your thoughts, and it gives them a way to get in touch with you. But how do you get people to voluntarily visit your website without you tricking, paying, begging, blackmailing them to do so?
(it is, really).
You give them a reason to.
And that’s done through CONTENT.
Here are a few ideas of content generation that may get you started:
Keep a look out for Part 2 of this blog – which will equip you with HOW to use content to get traffic up.
In the meantime, happy creating.
Katy Roberts founded Fresh Brew Marketing in 2012 and is proud to work alongside a wide variety of businesses looking to grow their brand, amplify their message and just generally do cool stuff.