Nuco-International added social to something rather mundane. It worked.

Nuco-International added social to something rather mundane. It worked.

I have a little bit of a stationery obsession.  I just love stationery. Pens – different colours, ink viscosity, nib widths, rollerball vs felt-tip, markers, files, binders, paper clips. And my favourite thing to do is to arrange it beautifully on my desk so that I always have what I need, when I need it – and I’m not one of those people who frantically start looking for a pair of scissors on the day that I need it – when I haven’t needed a pair in over a month.

Anyway. So today, I took on 2 new customers. And, as is customary, I colour-coordinate (yes, I’m that sad) the colour of the notebooks, to my client’s brand – and today, I needed a blue and a green notebook.  So, off I trundle to the local supermarket to see what I can find.

Living in a beautifully (albeit slightly sleepy at times) town in Dorset – we are not spoilt for choice. If there’s a notebook or a fancy pen, you take it. The closest Staples store is miles away – and simply wouldn’t warrant a ginormous trip for just a blue and green notebook.  So the supermarket will have to do.

I’m lucky this time – and the last two on the shelf, are exactly the colours I’m after. I grab them up, along with a copy of Country Life and trundle back home.

It’s not until I get home over a cup of tea, that I notice the barcode sticker on the back of each of the notebooks. You know the stickers I’m talking about…. the ones with the barcode – that you scan when you check-out, and then never give another fleeting glance to.

Sitting neatly under the barcoded, on this sticker – are 3 little icons.

A Twitter icon

A Facebook icon

A QR code.

On a straight-forward, no funny-business, hardcover A4 notebook.

When was the last time you looked up a social profile on piece of non-descript stationery?

So on this occasion, slightly intrigued – I went online, and checked out just who Nuco-International (the producers of the notebook in question) are.

Here’s what I learn:

  • Nuco-International produce a HUGE variety of stationery and are based in Coventry, UK
  • They have just created the World’s Largest Notebook (a Guinness World Record no less!)
  • You can buy a notebook where the paper is made from limestone
  • You can apparently download an app from the iPhone store (which I can’t do – because I’m an Android fan, but I find interesting nonetheless…. what the app will do, is anyone’s guess).
  • Keith Matthew’s, Nuco’s MD, favourite notebook is the A4 Nu Elite PU Casebound.

Interesting.

So – it did work.

Adding a little social information to a barcode sticker on the back of a notebook sold in a major Supermarket chain.

Not quite sure about the QR code though – but I guess there must be someone else like me out there that may find that useful.

Nice to meet you, Nuco.  And thanks for my notebooks.

 

About the Author

Katy Roberts administrator

Katy Roberts founded Fresh Brew Marketing in 2012 and is proud to work alongside a wide variety of businesses looking to grow their brand, amplify their message and just generally do cool stuff.

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