Renewed vigour. Been working on a project for someone who’s recently launched a new product. And have loved taking things back to the drawing board. I think all too often, we run before we can walk (ugh… I hate that expression) and we think we have the ultimate winning solution, when, in reality, we have only caught a tip of the iceberg.. and what we don’t know, is that the tip that we’re clinging to, is UNDER the water, and we’re doomed to go down!
OK – that’s a bit dreary.
So yes, Fresh Brew has been helping a customer with some serious product analysis and market research and it has been such fun identifying NEW opportunities – where we thought we’d already exhausted them all!
Taking stock is critical. Taking the time to read read read, ask ask ask and listen listen listen, is what product opportunity identification is all about. All to often, we hear what we want to hear. So the past few weeks have been all about asking those open-ended questions – not being scared of who you are talking to about it – whether it’s the lady behind the Travel Money desk at your local store, or whether it’s the Logistics Director of a major equipment hire firm.
They all have something really important to tell you – you just need to be quiet. And listen.
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