It makes me twitch (honestly – you can ask my husband). The frivolous and careless disarray, where incredibly powerful # tags are bandied about as if they’re leftovers from last night’s Chinese take-away supper. I’m referring, specifically, to the over-usage phenomenon.
The following 2 tweets are exact tweets I picked up on my Twitter feed today.
What amazes me about Social Media is how confidently we use it in our personal lives, but as soon as we are asked to represent a brand, or build followers, or develop sales leads, or engage with key influencers, our understanding of normality goes out of the window, and we break more than we build, crash more than we crusade.
Here’s a tip: Stop overthinking it!
Using Social Media is not too different to how you would act in a real-life situation.
During my Social Media training classes, I often talk about the Cocktail Party. Here it is in a nutshell.
Each of these personalities represent a social media behaviour. And just the same that you would choose to engage, or avoid, a particular personality in real-life, so too is the result of great, or poor, social media etiquette.
And the over-use of too many # tags (called “hash” tags) is just one example of poor social media behaviour.
Here’s where it gets tricky.
Instagram loves a # tag. In fact, the more you use, the wider your audience coverage. But Instagram isn’t Twitter. And Facebook isn’t Instagram. And LinkedIn isn’t Facebook (so put those dating requests and “how many likes can we get for” requests away).
To be truly effective on social media – understand your medium.
It’s a wild world out there, with lots of competition. If you hold out any hope of mastering it, make sure you know your tools!
Need some advice? Give me a call and lets get you back on the right track!
Katy Roberts founded Fresh Brew Marketing in 2012 and is proud to work alongside a wide variety of businesses looking to grow their brand, amplify their message and just generally do cool stuff.
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