Tag Archive:blogs

To-Do content with relevance, and pizazz.


If you’ve landed on this page, then you’re probably interested in hearing more about how I can contribute to your Marketing mission by providing content for your blog that is relevant, compelling and (most importantly of all) gets people interested in what you’re doing as a business.

Here’s how I help

I’ve created content for businesses for a number of years now. After a lengthy corporate career, I now work for myself, providing a range of Marketing services to teams throughout the UK.  Whether strategic or tactical – I can do both, and am available to be as involved in your team, as you need me to be (or not be).



List of businesses that I’ve written for (and many that I continue to write for still):

Talmix: A platform that enables users to connect to business talent for project, interim and permanent roles from a global network of 40000 high-end executives, consultants and professionals.  Click here

CFPro: A business services team that provides critical growth services to high-growth organisations through  IPO support, Fundraising, Accounts Conversion and more. Click here

CFPro Ventures: A consulting business that focussed on bridging the gap between businesses who are ready to grow, and the investment community. Click here

The Ollerod Hotel & Restaurant: A award-winning restaurant with rooms, owned by former Michelin-chef Chris Staines and his partner Silvana Bandini, set in a a 13th Century County House in Dorset. Click here

ChipsAway: A division of Franchise Brands plc that provides vehicle bodywork repair throughout the UK. Click here

Ovenclean: A division of Franchise Brands plc that provides Oven-cleaning services throughout the UK. Click here

Maistro plc: A tech platform that enables procurement professionals to find the business services they need, from anywhere in the world. Click here

Journals and Newspapers: I’ve been asked to contribute to a number of journals and publications, including some dedicated to the South African expat community. Click here and Click here.

What I can do

Content generation services that I can help you with today.

  • Online compere; eg online webinars, Hangouts on Air, training sessions
  • Blog articles (short)
  • Blog articles (longer, research-driven pieces)
  • White Papers

How it works

I work at the pace that my client needs from me. Whether they drop a few topics into my inbox, with the associated required deadlines, or they ask me to deliver a content plan with suggestions for articles, it’s completely dependent on what they need.


The drop and deliver: Simply send me an email and let me know the topic that you need me to cover, and the deadline by when you’d like the article to be ready by.  Where necessary, I’ll suggest my angle – with the necessary call to action that would be fitting to the topic. Once you’re happy, I’ll get cracking.

The leave-it-to-me: Give me a broad idea of what you’re trying to achieve, what you’re trying to say and who you’re trying to say it to, and then let me come up with a content plan that includes regular blog contributions befitting of your strategy. Where necessary, I’ll make sure that I’m running in line with your business development strategy and the critical messages you want to broadcast. Once you’re happy, I’ll get cracking.

The One Hit Wonder: Need a one-off document, like a white paper? I can do those too. Simply tell me what you’re aiming to achieve, what access to data I may have within your organisation (to keep the paper original and relevant), and what you want the paper to achieve, and I’ll come up with a draft on what that could look like. Once you’re happy, I’ll get cracking.


My charges

I’m flexible. I can offer one-off charges per article, or I can work on a retainer basis which means you can control your costs, and you get a regular contribution of content at a fixed price – giving you the ongoing flexibility to change direction when you need to with me involved as an extended part of your team.

There’s no hassle. Get what you need, when you need it. Give me a whirl today. 


Part 1: 10 Tips for DIY Content

This subject has probably been blogged to death. So excuse me if I re-hash something you may have already heard before.  Perhaps this time, someone who hasn’t quite caught the penny that dropped, will finally… just… get it.

Your aim: You want people to know about you. 

Ok – so let’s start there. Chances are, you probably already have a website. (Let’s not talk about Facebook pages at the moment – although they may serve the same purpose as a website – they need to be treated in a somewhat different light).

So – you want people to come to your website, to learn about what you do. Because that’s where you tell them about yourself, your services, your products, your thoughts, and it gives them a way to get in touch with you.  But how do you get people to voluntarily visit your website without you tricking, paying, begging, blackmailing them to do so?


(it is, really).

You give them a reason to.

And that’s done through CONTENT.

Here are a few ideas of content generation that may get you started:

  • You start a blog on your website: Don’t underestimate the commitment that this requires. A blog is something that offers value, interest, information to those visiting. It needs to be looked after, thought about, updated regularly – think of it as a baby that needs feeding… daily.  That type of thing.  (Behind your blog sits all kinds of other SEO-wizardry that will help people to find your organically (ie: when they type a certain search term into their search engine, and your website pops up) – but that we’ll save for another day. This blog is all about how to give people without much SEO experience, the basics they need to get cracking.
  • You start creating a series of videos  (free online software great for doing this is something like WeVideo , Powtoon or Kizoa you can do anything from upload your own clips, or create animated slides against royalty-free music)
  • You design a couple of infographics. (With great free online software like Canva – anyone can do this).  An infographic is an image that has been created using statistics and data. A great way to demonstrate the results of a survey, or research to support your business).
  • You create a few press releases to broadcast some of the cool things you’re doing – and you load that onto your website.
  • You create an eBook or WhitePaper:  Now wait.. before you add that to your to-do list – these types of things require a substantial amount of commitment, so make sure that whatever you want to talk about in your WhitePaper, is something that will be valuable to those who read it.
  • You create a few case studies: Nothing speaks better than your own customers’ words. Create these case studies, and put them on your website.
  • You create a few “How To” guides if relevant to something you’re doing. Think about it – you started your business, with a mission in mind. You have something that others may not. So why not empower your followers with a small flavour of your skill and expertise.
  • You ensure that you capture as many testimonials as possible and make them accessible for people to ready.
  • You create a podcast or few: Many of us simply don’t have time to sit down and write – but we love to talk about what we know. So why not create a podcast recording, and upload it to a platform like Iono.fm (for free!) to spread the news about your business.
  • You hold regular events: Offline or Online. If you don’t have the means, or the budget for offline events, why not consider a Google Hangout every few months where you get to broadcast your message to your audience. The cool thing about Google Hangouts is that they are saved, and uploaded to your YouTube channel automatically – for you to use in future campaigns.

Keep a look out for Part 2 of this blog – which will equip you with HOW to use content to get traffic up.

In the meantime, happy creating.