Tag Archive:blogging

DIY blogging for business

We all start out with the best intentions. Which is exactly how you should start anything. With gusto. But sometimes, and especially for those business owners who daily juggle the role of accountant vs marketer vs sales person vs customer service delivery, best intentions often get replaced all too quickly by business-of-today – the stuff that simply has to be done in order to make money.

That’s ok. It’s happened to all of us.

The only thing that’s different is how long it takes before business-of-today becomes the number 1 priority, and marketing and other “nice-to-haves” become the things we save for a rainy day.

And then we sit, when we have a lull in business, and we start to find that initial creative excitement that once ignited your business into being – and you realise that you have horribly neglected that one thing that you swore you’d never neglect.

In this instance, the blog.

For almost all my clients, the notion of creating content is daunting – which is why they use me to help them. Having a solid, consistent, regular content stream (in whatever shape or size) is essential to any business – especially if you want to

  • Help current and prospect customers get a feel for what your business is like and who you are.  (Building your brand)
  • Keep your messaging to your clients clear (Your business proposition)
  • Position your business in a certain way or within a certain market (Your value ad)
  • Share your insight and expertise without the hard sell (Business development)
  • Enable people to find your business online – especially if you don’t have the budget to advertise. (SEO development)

So, if you’re reading this and you’re feeling pretty rubbish that you’ve neglected something that you feel you should be doing more regularly, don’t feel that way. It happens to the best of us. It just means that your business has been moving – and you’ve been driving it.

Finding yourself some quiet time to get your focus back in check is the first way to get things back on track. Here are a few tips that may help.


Make a note of things that resonate

I am forever making notes – on my phone or on a random piece of paper – about things that resonate with me, throughout the day. I may be walking my Spaniel and have a thought about a cool blog idea, or I may be having a chat with my best friend, and realise the importance of something else – and make a note to come back to it later to explore it in a blog. I may read an interesting article in City A.M. which sparks a discussion on a client’s blog, or I may see a picture that is simply worth sharing. Whatever it is – I make a note of it (mental, or otherwise) and when I’m ready, and in the right frame of mind to turn that into an idea, I develop that (usually into a blog) into something that I can use in my marketing activity, social media or emails.


Schedule some time

Things don’t get done, because you let them. Yes, that does make sense. Scheduling time to get things done is one way to ensure that you get to everything on your to-do list – including blogging. So, whether it’s taking a Friday morning in your favourite coffee shop to write a blog and schedule some social activity, or whether it’s a first thing, every day, mission – whatever it is that works for you, identify 1 (or more, if it works) time in your diary, every week, where you focus on getting a piece of content together. You’ll soon see yourself looking forward to these focussed little meetings with yourself, and the excitement of getting something done.


Test it on a friend

It’s easier to spot mistakes in other work than our own – especially if you’ve read and re-read your content so many times. If you’re worried about grammar and spelling, or if you’re worried about simply getting your train of thought across, test your piece of content on someone that you trust – a co-worker, a friend, a business mentor. Do it for as long as it takes you to build up your confidence and start pushing out promising content that delivers even more traffic to your website.


Understand what the point is

If you don’t know what the point is, then how will your reader?  Often, we start out with a great idea, and then once you’ve written the opening paragraph – you’re faced with a “but what’s the point” dilemma. That’s ok too. Sometimes we (and our message) gets lost in our excitement of delivering it in a compelling way. It just means that you need to strip it back. Try this:

  • What action do I want my reader to take?
  • What point am I trying to make? (Informative: We’re launching something new? Educational: 5 ways to become better? Threat: GDPR comes into effect in May?  There are more…)

Then – break your thought down into sections.


Tip / Thought 1

Tip / Thought 2

Tip / Thought 3


CALL TO ACTION (ie: Call us to talk about your query, today / Email the team for more / Take our survey today)


If you need some help building a content strategy that works – and finding out the best way to get your brand echoed through your website, then get in touch.