Look. I’m going to be honest with you. Social Media marketing is not hard. In fact, it’s actually quite simple. And if the amount of followers and fans keep growing, and you are not quite sure why – well, then chances are…. you’re doing it right.
I recently had a twitter chat with Alan K’necht – author of The Last Original Idea and general all-round cool digital guy, about the tools that he found useful for Social Media analytics and management. His response to me got me thinking. “What… other than the one between our ears?”, he said.
He’s right. Social Media is not about having the best tools, or the biggest budget to do cool things. Social media is about knowing what to say, and knowing who you want to say it to. It’s about having something to say that people will find interesting and will want to listen to.
So, yes, Alan. It most certainly is about using your brain.
Case in point: One of my clients who is just starting out her business – not a lot of marketing experience, but figuring it out as she goes along – and has developed such a great following already, just in the few weeks of going “live” – that it dawned on me. We can ALL social – if we just know what we’re trying to say.
Social Media is no different to a cocktail party. Picture it – you arrive, and you start to chat to a couple of people in the joint. Some are well-known, some not so much. Some have interesting things to say, and some just keep repeating the same garbled nonsense over and over again. What do you naturally want to do? You levitate towards those who have something interseting to say, that you are into – and you start to hide from those who want to flood you with too much self-promotion, too much nonsense. They pretend they know everything and want to show you how much you know. In fact, they start to make you feel completely insecure by the amount that they (apparently) know.
Nah. You levitate yourself out of that situation… swiftly.
So – why offer Social Media management services, Katy? Aren’t you just trying to commercialise something that you’ve JUST said most people can naturally do?
Sure. But the question you have to ask yourself is: Do you have the TIME to invest in keeping conversations going? By that I mean – are you a one-hit wonder who splurges all the latest social media stuff, manage to find some followers and keep them engaged for a while, and then slowly slink back into your old habits? That’s where I, and people like me, come in. We can help.
Our JOB is to keep at it. Our job is to be your voice. Sure – you can dip in and out when you want to – but we’re there for the times when you are simply just trying to run your business, pay the bills, get the job done.
See how that works?
Why not give us a call. And if we think you’re doing a great job already – we’ll tell you.
